Every gram helps.Īt a time when consumers typically eat a serving or less of whole grain daily, the addition of another 8g may increase their consumption by 50% – making the Stamp’s minimum level a potent contributor to health. No scientific studies link the percent of whole grain in a product to its health benefits, while scores of studies link the amount of whole grain to better health. We allow the use of the Whole Grain Stamp on products containing 8g or more of whole grain ingredients per serving – even if the product may contain more refined grain – because: In line with common sense, we advise manufacturers to use the words “whole grain” in the name of a product only if the product contains more whole grain than refined grain (i.e., 51% or more of the grain is whole grain). The Whole Grains Council developed its Whole Grain Stamp program, with its clear designation of whole grain gram-content, to promote truth in whole grain labeling. At this time, the FDA’s prohibition of misleading and false labeling is one of the strongest forces in this area. The US government has very few actual regulations for whole grain labeling. While we do not have information available on labeling in other countries, you can click here to read about nutrition guidance in other countries and about established definitions of whole grain, both in the US and internationally. ![]() ![]() This page focuses on US government guidance on whole grain labeling.
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